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Resources

The Marketer

Stop shooting in the dark

marketing strategies

Do you ever feel that marketing is like playing Battleship? I know that many people in the industry do.


 

Your Organisation

A customer-centric business

A customer-centric business

Pull marketing, if you implement it right, not only helps you better connect with your customers, it can also positively affect your organization.


 

Peer-to-peer

The growth of peer communication

peer communication

Need a sign that current ‘push’ communication methods aren’t working? Just look at the growth in peer-to-peer communication among healthcare professionals.


 

Pull Technology

How to think about pull technology

pull technology

It’s easy to confuse the technology behind pull marketing with pull marketing itself. Clearly they are related but look closely and you’ll see that they are not exactly the same thing.


 

Mobile Liberation

5 common mistakes in pull marketing

Old thinking and new technology

mistakes in pull marketing

There’s always a tendency to apply old ways of thinking to new technology.

Why we need pull marketing

Access is being denied

Need of pull marketing

It’s a common belief among industry professionals who I speak with that medical practitioners are losing trust in pharma.

Why reps are central to pull marketing

Your best pull channel

Rather than build channels for use at some point in the future, you can start today with the best pull channel you’ll ever have – the reps.

The difference between channel building and pull marketing

Pull marketing is not channel building

channel building and pull marketing

Pull marketing is often confused with building new channels. It’s not surprising in a way because these channels (just like push marketing) are often made possible through new digital technologies.

What’s pull marketing anyway?

Fundamentals of pull marketing

What is pull marketing

There’s a lot of talk about pull communication within pharmaceutical marketing these days. And, as with any new discipline, there’s a fair amount of confusion about what it is and what it isn’t.

Take the guesswork out of marketing

Pull data is actionable

pull data - quality and value

If you understand the value of pull data, you’re so much closer to understanding pull marketing. This is because… it’s the quality and value of pull data that makes all the difference.

For inquiries about Morten’s speaking engagements or any other matters, please contact his Personal Assistant:
Kristine Lorenzen at [email protected]
+45 24 23 90 38

Recent Posts

  • May 12, 2015 in News

    Disrupt or be disrupted: How to meet the new communication expectations.

  • April 12, 2015 in News

    Interview – Digital Pharma Interviews Morten Hjelmsoe on multichannel communication

  • April 12, 2015 in News

    Creating valuable multichannel communication

  • March 12, 2015 in News

    Pharmaphorum article: Applying closed loop marketing in pharma

  • March 12, 2015 in News

    Digital pharma marketing article: Co-creation is the ultimate engagement

Photo Diary

Links

The need of CLM

If content is King, Multiscreen is the Queen

Morten in Pharma Phorum

Small Town Rules will Govern Pharma


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