Do you ever feel that marketing is like playing Battleship? I know that many people in the industry do.
Pull marketing, if you implement it right, not only helps you better connect with your customers, it can also positively affect your organization.
Need a sign that current ‘push’ communication methods aren’t working? Just look at the growth in peer-to-peer communication among healthcare professionals.
It’s easy to confuse the technology behind pull marketing with pull marketing itself. Clearly they are related but look closely and you’ll see that they are not exactly the same thing.
5 common mistakes in pull marketing
The difference between channel building and pull marketing