Resources

The Marketer

Stop shooting in the dark

Do you ever feel that marketing is like playing Battleship? I know that many people in the industry do.

Your Organisation

A customer-centric business

Pull marketing, if you implement it right, not only helps you better connect with your customers, it can also positively affect your organization.

Peer-to-peer

The growth of peer communication

Need a sign that current ‘push’ communication methods aren’t working? Just look at the growth in peer-to-peer communication among healthcare professionals.

Pull Technology

How to think about pull technology

It’s easy to confuse the technology behind pull marketing with pull marketing itself. Clearly they are related but look closely and you’ll see that they are not exactly the same thing.

Mobile Liberation

5 common mistakes in pull marketing

Old thinking and new technology

There’s always a tendency to apply old ways of thinking to new technology.

Why we need pull marketing

Access is being denied

It’s a common belief among industry professionals who I speak with that medical practitioners are losing trust in pharma.

Why reps are central to pull marketing

Your best pull channel

Rather than build channels for use at some point in the future, you can start today with the best pull channel you’ll ever have – the reps.

The difference between channel building and pull marketing

Pull marketing is not channel building

Pull marketing is often confused with building new channels. It’s not surprising in a way because these channels (just like push marketing) are often made possible through new digital technologies.

What’s pull marketing anyway?

Fundamentals of pull marketing

There’s a lot of talk about pull communication within pharmaceutical marketing these days. And, as with any new discipline, there’s a fair amount of confusion about what it is and what it isn’t.

Take the guesswork out of marketing

Pull data is actionable

If you understand the value of pull data, you’re so much closer to understanding pull marketing. This is because… it’s the quality and value of pull data that makes all the difference.