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5 common mistakes in pull marketing

5 common mistakes in pull marketing

Old thinking and new technology

There’s always a tendency to apply old ways of thinking to new technology. So when companies first engaged with the Internet, they immediately applied ’print thinking’ – creating websites that were essentially online brochures. Slowly this changed and we learnt how to use the technology in the right way.

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Interview – Digital Pharma Interviews Morten Hjelmsoe on multichannel communication

Posted on Apr 12, 2015

Warren Drysdale interviews Morten Hjelmsoe before the conference in Rome on the 12-14th of May. The interview revolves around the new opportunities in digital pharma communications.


Listen to interview here