Media inquiries

Morten is happy to comment to the media on issues relevant to his areas of experience:
  • Pull communication in the pharmaceutical industry
  • Use of technology in pharmaceutical marketing

Media inquiries about Agnitio or Anthill

For media enquires regarding either Agnitio or Anthill, please contact: Agnitio: Marketing Manager Mads Bjarni-Kornbech, [email protected] , +45 70 23 23 12 Anthill: Marketing Manager Veronika Losova, [email protected] , +45 70 20 26 25
Photos for Media

Speaking & Teaching

Morten is a regular speaker at pharmaceutical industry events and panel discussions. He also teaches workshops on pull communication and the use of technology in pharmaceutical marketing.

Presenting Morten

Forthcoming speaking engagements

  • Digital Pharma Advances, London, January 28th 2015
  • EyeForPharma Barcelona 2015, Barcelona March 18th 2015

Recent speaking engagements

  • Digital Pharma Europe Rome 2015
  • EyeForPharma Barcelona 2015, March 26th
  • EyeForPharma Barcelona 2014, Barcelona March 19th 2014
  • Digital Pharma Europe, Berlin, March 6th 2014
  • MENG NJ, New Jersey, January 10th 2014
  • Agnitio Webinar, December 5th 2013
  • MENG NY, New York, November 4th 2013
  • Digital Pharma East, Philadelphia, October 17th 2013
  • DigiPharm, London, October 9th 2013
  • CBI Mobile Forum for Life Science, Philadelphia, August 21st 2013
  • ‘Around the World’, Danish journal Borsen, Copenhagen, June 19th 2013
  • ThinkDigital, London, June 13th 2013
  • US MENGinar, May 9th 2013
  • Agnitio webinar “Sales Rep or Service Rep”, May 8th 2013
  • MENG Chicago chapter, Chicago, May 7th 2013
  • “Individualization” webinar with eye4pharma, April 9th 2013
  • SFE 2013 in Kiev, April 4th 2013
  • Sales Force Effectiveness 2013, Barcelona, March 19-21st 2013
  • Digital Pharma Europe, Paris, February 25-27th 2013
  • SMEI webinar on CLM, February 19th 2013
  • Digital Pharma Advances, London, January 31st 2013
  • Webinar on ‘Liberating Mobile Technology’, January 23rd 2013
  • Multichannel Mobile Strategies conference, London, November 30th 2012
  • Conference on ‘Closed Loop Learning’, Shanghai, November 21st 2012
  • Commercial & SFE and Marketing conference, Berlin, September 26th 2012
  • Pull Marketing session at ICT Eurasia Summit in Istanbul, September 12th 2012

Customized engagements

   

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Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals by understanding and responding to individual needs. This helps change the role of company representatives from just ‘message delivery’ into a partner who engages in dialogue and service provision. For decades companies have been forced to squeeze customers into large segments – GPs, Specialists, males/females, ABCs – simply because printed detailing material didn’t allow for better targeting. Because targeting couldn’t be precise, it was the volume of sales calls that mattered. And a single message would be endless repeated. Now, with Agnitio, it can be the quality of individual doctor’s experience. By providing engaging interactive materials that allow people to choose the information they want to see, and carefully recording what interests them, you get an ever more precise understanding of a doctor’s interests and needs. From the doctor’s perspective, this means that the initial sales call is more interesting andthen it continually improves as you provide information and services that matter most to them. Anthill is a global provider of integrated digital business communication and is recognized as the leading agency of Closed Loop Marketing and multichannel communication solutions for the pharmaceutical and healthcare industry. We have unprecedented knowledge from 1000+ Closed Loop Marketing and multichannel projects implemented over the last 10 years, both globally and locally. Our range of services allows you to connect with your target markets through innovative and measurable activities. We create digital experiences for your customers that stand out and make sure your message is heard, remembered and spread. It’s this tailored and well-measured approach that ensures your ROI on marketing spend. We offer an optimized blend of strategy, planning, creativity and analysis, utilizing up-to-date technologies to deliver fully managed and highly successful digital marketing and sales solutions. Our main focus is the switch of marketing communication from push to pull, from one-directional to interactive, and from multi-target to a tailor-made approach. We strongly believe that high impact digital marketing tools are created at the intersection of creativity and technology. We are at the forefront of new technologies and our experienced creative team will deliver innovative customer experiences for your preferred software platform. CK was founded by Morten Hjelmsoe back in 1986 and was for decades the leading Danish company within visualization and animation of industrial products. With a background in engineering the company helped companies with complex products to visualize, and explain their benefits. The clients was to be found within and out of Scandinavia counting manufacturing customers like Siemens, Alcatel, Ansaldo, Alfa Laval but also design companies like Bang & Olufsen, Louis Poulsen and Fritz Hansen furniture. In the mid nineties CK started to create visual sales presentations for companies within the Healthcare sector opening Morten’s eyes for the unique and tough sales and marketing situation within the industry. Never letting a challenge passing by the company started building expertise within the area – and eventually leading to development of the worlds first Closed Loop Marketing system (then called Sales Force Impact). But it wasn’t before 6 years later in 2001 Agnitio was “caved” out of CK as an independent company focusing entirely on the healthcare industry. Despite being a very small company Agnitio was “born” global – reaching out to pharma marketers wherever interest for this new technology and approach was shown. One of Agnitio’s tag lines was actually “We are not from Denmark, England, Finland or Ireland – we are from Pharmaland” These words very much still counts.

We will provide a convenient manual to grow outside. Most people are done with the expensive coffeeshop in the neighborhood. But in todays economy you do not need to have green fingers in order to make quality weed yourself. You will have to grow inside most of the times because of the weather. In The Netherlands for example the weather is very bad and it is hard to grow outdoors, however with the proper knowledge and equipment you can handle it easily. The quality of the weather can and affect the quality of your plants and harvest. In The Netherlands you can grow 5 weed plants legally at home, for your own consumption. That means you have the right to earn 5 plants. You will have to take care though your plants outdoors will not affect the neighborhood with bad smells , etc. The law around this is very unclear, you can apply a professional installation but still can get figged if there are outdoor complaints. However the benefits of growing outside is very nice. Depending on the space that is available (balcony or garden) it is handy to use pot ground for your weed plants. The most weed plants are done in pot ground. Make sure you have a place with at least 5 hours of sun every day. The growing of weed plants outside also brings some disadvantages but the advantages are: you do not have to water the plants by hand; the weather will take care of this. You also have more root space outdoors than growing inside. The disadvantages though are that the plant is not replaceable regarding the place, this can be a disadvantages with weather conditions. Also sickness in the garden can be damaging to the weed plants. The growing outdoors is also slower than growing indoors. This is really the worst, because it can be two times slower.

The marine battery has changed in the last few years. A lot of new technology and new features has been attached to this battery. The marine battery is closed and has a lower maintenance than a normal battery. Let's first clarify what is the biggest difference in a marine and normal battery. A normal battery is made of led that is not maintenance free at all, a marine battery has led acids that last longer than normal acids. It is a very reliable battery that has an excellent quality and can be classified as the heavy brand in batteries. The marine battery can be also be perfectly used as a service battery for any application on your ship. The name of this battery is not just a random name. Marines are people whos life is on the deep blue oceans and these batteries are produced just for that. The batteries are produced by the biggest battery manufacturer in the world and are 100% reliable and have a long durability and lifespan. The biggest advantage of the marine in regards to the normal battery is that the maintenance costs are much lower. A normal battery has to be replaced every 5-7 years, a marine battery can be filled up after 5 years and you can enjoy the battery again another 5 years. The filling up can be done 4 times and so the total lifespan can be up to 20 years! Were you have the same power and applications of a normal battery. What most people do not know is that the marine can also very good be used in a car or scooter. It provides the same power as a normal battery the only downside is that it can be 2-3 times more expensive. The upside is that it lasts 3-4 times longer than a normal battery. Again, do not always buy the cheapest product but go for long term products!

A inflatable hot tub is a product from the last 5 years. The convenience of having a inflatable hot tub when moving out the house, taking it to friends or cleaning the hot tub is more easy. There are however a lot of inflatable hot tub’s out there. We refer to this review which are some of the best inflatable hot tubs out there. The product we are talking about is more than a luxury accessory in your garden, balcony or roof top. Various medical websites and researches have revealed and studied the benefits of a jacuzzi or hot tub. It has physical advantages as well as health benefits. After a busy day at work with stress, sit in your jacuzzi, it will give this relaxing feeling. This line is common to most people, but there is more. The warm beams also can be beneficial to people with back pains or to people with joint problems. In combination with some light exercises under water, an inflatable hot tub can be very good for your health. You don’t have to be alone though with an inflatable jacuzzi, invite family and friends and enjoy the jacuzzi with a nice drink. You could also take the jacuzzi (since it is a pick up and go version) to your family and friends. Enjoy cold winter nights in the warm water or the summer in your jacuzzi. Another beneficial application of a hot tub is that most of them have a feet beam option. Most people underestimate their feet and the effect is has on your total body. Try having a feet massage every week, there are some scientific papers that show a feet massage every week increased your total life span. A hot tub with a feet massage beam application can be even more beneficial for your health. Beams also are good for muscle pain after a good work out. It relaxes the muscles and are good for the healing process of the muscles itself. How long should you stay in an inflatable hot tub anyway? The most regular and common time to enjoy your hot tub and also benefit from a all the mentioned health applications is 20-30 minutes. After this, a longer stay is beneficial to your mind, but not your body.

Like any plant, the growth and cultivation of weed is affected by the conditions in which the environment is. Regardless of whether it is planted indoors or outdoors, the guidelines to follow to plant cannabis are dictated by Mother Nature; that is to say that to carry out any process related to its evolution, all the external factors that surround it must be analyzed and, in this way, the necessary information to know how to cultivate weed correctly will be obtained. The first step is to inform yourself. Before carrying out this work, it is important to know what we are facing and what we are working with; for this, there are several books and webpages on the internet to explain how to grow marijuana in the best way. It is equally significant to know the steps to follow and discover tips that are useful for the process we want to perform based on the materials we have and the conditions of the environment in which we operate. To cultivate cannabis, one of the main factors to consider is its good genetics. It means that you must choose with intelligence from where to start. Many people opt for gyo seedbank but not all of them are within reach of one, the latter prefer to take a part of the stem of an existing plant to grow their own, for this reason and to obtain a good harvest, you must take advantage of one that already gave good weed. Lighting is another determining point. When being under roof and not receiving contact of the rays of the sun, electrical boxes of illumination that allow the plant to exert their processes of evolution, feeding and natural growth must be installed. It is known that marijuana plants require about 600 W of HPS light per square meter to flower properly, so it is recommended to install specially designed spotlights to follow these measures. You should also choose a good fertilizer. For novices, it is advisable to use organic fertilizers since these are softer and reduce the risk of overfertilizing the crop. In addition to this, it is very important to adjust the PH levels of the soil since a mismatch in the levels of acidity can have a negative impact on the development of its properties. It is advisable to use PH regulators to maintain their values ​​between 5.8 and 6.3. The amount of water must be exact. Watering with too much water can be harmful to the plant, and doing so with little water can also dry it. To know how marijuana should be watered, it is important to know its size as well as the climatic conditions in which it is growing, for example, a larger plant in a hot place will need more water than a small plant in a humid place. It is strictly necessary to ventilate the cultivation space since the plants need continuous fresh air to flower. This is intimately linked to carbon dioxide, which is a fundamental element in photosynthesis and runs out if the air is not constantly renewed. In addition, this point directly influences the temperature, which is advisable to keep close to 25 degrees to favor the good evolution of the harvest. Finally, it should be remembered that, as in any crop, it is necessary to follow specific maintenance guidelines such as pest and cut control. Thus, in this way, a successful planting within the home can be achieved.

Growing marijuana is a practice that has gained popularity in the population. Whatever the purpose for which it is done, having their own weed plantation is something that many people want to achieve. Like any type of crop, this is one that can be done both indoors and outdoors and in both cases, the most important step is to analyze the conditions of the place in which it is located and the environment in which it is planned to plant. So, to achieve a good crop of weed, we give you the following tips.
  1. Cultivate safely and consciously. It is not advisable to plant in a public place or in the sight of others for two reasons; the first one is that many consider this an illegal practice and the second one is that you can be victim of theft if your harvest is not very discreet.
  2. Choose a good starting point. To plant weed, special seeds or part of the stem of an already grown plant are used, for that reason, we should try to select them from a harvest that has evolved well and has given good results to produce our cannabis correctly.
  3. If you work from shoots, verify that they are already suitable to be transplanted to the ground. A common mistake is to plant early, so it is recommended to carefully observe the plant before carrying out this process.
  4. Analyze the climate of the area in which you are going to plant. It is important to know the intensity of the sun's rays and even the humidity of the space where the plant will grow, this will determine how we should make and maintain the crop.
  5. The water you use to irrigate must be in good condition. Marijuana is a plant that does not require high amounts of water and can be affected if it is more or less salty than it needs. To control this, it is recommended to constantly measure the electroconductivity and thus control the concentration of salts.
  6. Adjust the pH. The level of acidity in relation to water and soil is of utmost importance when working with this type of plants. Generally, it is recommended to maintain the PH level between 5.8 and 6.3.
  7. Prune the plants constantly. When grown outdoors, the plant grows stronger towards the sun, which leaves its stem or lower branches very weak in some cases. To do this, it is advisable to use thin-cut scissors and perform pruning regularly to improve the size of the plant progressively.
  8. Watch that your crop is not a victim of pests and insects such as whitefly, thrips and red spider. This is the main disadvantage of sowing outdoors because the plants are very exposed, which increases the possibility of suffering the presence of these unwanted elements.
  9. Wash the roots to remove accumulated salts excess from the substrate. In addition to this, it is also important to know what type of fertilizer is being worked with and to avoid those that have a high amount of minerals.
  10. Dry the marijuana. After this is plant, cultivated and watered; it must be dried in order to carry out its cure.
Remember that the maintenance process is as important as the rest so, if you plant weed and then you stop paying attention to it, you can lose the whole harvest since it is a plant that requires a lot of care.