Agnitio helps pharmaceutical and medical device companies generate effective relationships with medical professionals by understanding and responding to individual needs. This helps change the role of company representatives from just ‘message delivery’ into a partner who engages in dialogue and service provision.
For decades companies have been forced to squeeze customers into large segments – GPs, Specialists, males/females, ABCs – simply because printed detailing material didn’t allow for better targeting.
Because targeting couldn’t be precise, it was the volume of sales calls that mattered. And a single message would be endless repeated. Now, with Agnitio, it can be the quality of individual doctor’s experience.
By providing engaging interactive materials that allow people to choose the information they want to see, and carefully recording what interests them, you get an ever more precise understanding of a doctor’s interests and needs.
From the doctor’s perspective, this means that the initial sales call is more interesting andthen it continually improves as you provide information and services that matter most to them.
Anthill is a global provider of integrated digital business communication and is recognized as the leading agency of Closed Loop Marketing and multichannel communication solutions for the pharmaceutical and healthcare industry. We have unprecedented knowledge from 1000+ Closed Loop Marketing and multichannel projects implemented over the last 10 years, both globally and locally.
Our range of services allows you to connect with your target markets through innovative and measurable activities. We create digital experiences for your customers that stand out and make sure your message is heard, remembered and spread. It’s this tailored and well-measured approach that ensures your ROI on marketing spend.
We offer an optimized blend of strategy, planning, creativity and analysis, utilizing up-to-date technologies to deliver fully managed and highly successful digital marketing and sales solutions. Our main focus is the switch of marketing communication from push to pull, from one-directional to interactive, and from multi-target to a tailor-made approach.
We strongly believe that high impact digital marketing tools are created at the intersection of creativity and technology. We are at the forefront of new technologies and our experienced creative team will deliver innovative customer experiences for your preferred software platform.
CK was founded by Morten Hjelmsoe back in 1986 and was for decades the leading Danish company within visualization and animation of industrial products.
With a background in engineering the company helped companies with complex products to visualize, and explain their benefits. The clients was to be found within and out of Scandinavia counting manufacturing customers like Siemens, Alcatel, Ansaldo, Alfa Laval but also design companies like Bang & Olufsen, Louis Poulsen and Fritz Hansen furniture.
In the mid nineties CK started to create visual sales presentations for companies within the Healthcare sector opening Morten’s eyes for the unique and tough sales and marketing situation within the industry. Never letting a challenge passing by the company started building expertise within the area – and eventually leading to development of the worlds first Closed Loop Marketing system (then called Sales Force Impact). But it wasn’t before 6 years later in 2001 Agnitio was “caved” out of CK as an independent company focusing entirely on the healthcare industry.
Despite being a very small company Agnitio was “born” global – reaching out to pharma marketers wherever interest for this new technology and approach was shown. One of Agnitio’s tag lines was actually “We are not from Denmark, England, Finland or Ireland – we are from Pharmaland”
These words very much still counts.