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Digital pharma marketing article: Co-creation is the ultimate engagement

Posted on Mar 12, 2015

Eyeforpharma’s Nick de Cent interviews Morten Hjelmsoe, Agnitio Founder and CEO. In the article Hjelmsoe shares his visions for pharma marketing and how to empower true engagement between pharma and healthcare professionals. In order to engage HCPs successfully, Hjelmsoe advocates the concept of “valuable knowledge on demand”. Such information needs to be relevant and timely if it is to be useful, and it needs to be useful to stick.

 

Read full article here