Following a very successful SFE event in Barcelona in March, where the “Push to Pull” resonated very well Morten was asked to do a similar session in Kiev a few weeks after.
The event was excellent, and again there was an overall buy-in to the “Push to Pull” way of thinking. Apteka, the leading publisher in Ukraine within healthcare, has published an article from the webinar that paints the picture of what happened. It’s in Russian, but accessible using Google Translate in Chrome.
The organizers from Morion had done a fantastic job in arranging this event bringing the latest trends to the CIS area.