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5 common mistakes in pull marketing
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5 common mistakes in pull marketing

Old thinking and new technology

There’s always a tendency to apply old ways of thinking to new technology. So when companies first engaged with the Internet, they immediately applied ’print thinking’ – creating websites that were essentially online brochures. Slowly this changed and we learnt how to use the technology in the right way.

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‘Da’ to Closed-loop Marketing in Ukraine

Posted on May 7, 2013

Following a very successful SFE event in Barcelona in March, where the “Push to Pull” resonated very well Morten was asked to do a similar session in Kiev a few weeks after.

Impressions from SFE Barcelona 2013

The event was excellent, and again there was an overall buy-in to the “Push to Pull” way of thinking. Apteka, the leading publisher in Ukraine within healthcare, has published an article from the webinar that paints the picture of what happened. It’s in Russian, but accessible using Google Translate in Chrome.

Sales Force Effectiveness and CLM in Ukraine

The organizers from Morion had done a fantastic job in arranging this event bringing the latest trends to the CIS area.